Men's Underwear Trends - What Are Men Wearing Under Their Clothes The French have encapsulated the popularity in men's underwear with their usual flair and seduction only at that year's Salon international de la lingerie in Paris. "That a guy likes seducing isn't new. That he's sexy isn't extraordinary. That brands increasingly develop men's underwear lines, what is more normal?"
The sector keeps growing using the rise of the celebrity metro sexual man enthusiastic about self-image and lifestyle. The current man takes care of himself, reads magazines for males and it is more than ever before interested by the field of men's fashion.
JBS The early 1980's marks the time when men's underwear stopped being merely functional and have become fashionable and sexy. Remember Nick Kamen? Sales of boxers went through the rooftop as he dropped his Levis to reveal immaculate white boxers. Footballers are increasingly heading the advertising campaigns. There's even a constantly increasing trend for that waistband to become visible over the top of their trousers. Men's underwear has turned into a fashion accessory along with a lifestyle statement.
The industry continues to be evolving since that time with the key message in Paris being "Evolution and Revolution." "Not for everybody" is when the exclusive company Bruno Banani describes itself, comfort and good design around the leading edge of fashion defines the new generation of men's underwear.
JBS Designers are revitalising the underwear industry with sophisticated, fun, top quality underwear. Bringing a new sense of style to what was once a purely functional a part of your wardrobe.
It isn't all about men's underwear being a ornament, ranges are now designed while using latest fabric technology such as second skin, seamless, microfibres and modal although cotton continues to be a firm favourite accounting for the biggest proportion of retail sales.
JBS Fabrics maintain menswear traditions but they are interspersed with female touches, softness, shine as well as transparency.
The fact that underwear is hidden by outer clothing hasn't held back the growth of women's lingerie. Logos are bigger and bolder than ever with branded waist bands still a key look. A large high-street store survey says 70% in men care just as much about how they appear in underwear as much as women. Men's underwear with sex appeal? Why not?
There are underwear retailers offering a range of cutting edge, high quality designer underwear in a variety of styles, fabrics and colours. Including ranges from Calvin Klein, Bruno Banani, Hom, Diesel, Puma and many more.